The Simple Secret To Reduce Cart Abandonment and Boost Sales On Your E-commerce Store Most Marketers Overlook. Google and go There are various reasons customers
Before we dive into details of customer journeys and conversion funnels, let’s make an important point to keep in mind. You build conversion funnels according
New perspectives on old ways The lines between brand and performance media are becoming increasingly blurred. Customer journeys involve various touchpoints. These touchpoints function as
It’s the year 2020 and Elon Musk has turned his attention away from the skies to something a little more terrestrial. Well, if you think
You spend time, energy and money on branding, content creation, social media, referral marketing, and SEO to attract customers to your site. Then there’s the
Have you heard of option paralysis? It’s what happens when you sit in front of your screen and don’t know which extensions to choose for
Shopping malls exist in the real world because they fulfil a need. There’s parking available, security while you shop and sometimes you can even have
What is CX or customer experience, and why is it so important for ecommerce businesses? CX simply stands for how your customer experiences your brand.
The UX/UI world is a balancing act between new ways to engage users while listening to their needs. It’s going beyond metrics to hone in
Let’s quickly distinguish between UI and UX. UI is the user interface where humans interact with products. UX is the emotional outcome users experience after
As ecommerce grows, so do chargebacks and online fraud. The effects of chargebacks are vast. Not only do you as a merchant stand to lose
We dealt with PCI compliance and regular site security audits in the previous blog. You can find Part One of this article here. Here are
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