A Guide to Google Marketing Platform’s Free Tools for Small Businesses

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[5-minute read]

The world of advertising is getting faster and smarter. We as marketers have to be on our toes. When it comes to everyday questions (like when did Justin Timberlake and Britney Spears wear matching all-denim outfits?), and important ones (like how do I improve the conversion rate on my online store?), Google has the answer. Stick around while we go through each tool offered on their Marketing Platform and tell you why we think it rocks.

Google Analytics

This is your one-stop shop for understanding what’s going on in your website. This powerful free tool will help you to process and share your site’s data with a simple interface and reports. It also offers technical support that communicates accurate results safely across your channels.

Use Analytics to see real-time results from your insights. The program is designed to work in tandem with the rest of Google’s advertising offering (which is true of all the marketing tools), meaning that you get a seamless stream of information that’s coherent and consistent.

Reach the right customers with the right formula. Evaluate how your ads and online communications are being received to figure out the best way to move forward.

Google Ads

For flexible online marketing that’s free to set up, Google Ads offers a comprehensive solution. Tailor spending and reach according to your needs, and pay only when customers click through to your site or call your business. Expand your presence and reach your target market all within your own boundaries. By setting a budget gap, there will be no nasty surprise bills at the end of a month. Stop and start advertising whenever you’d like to, and keep tabs on where your spend is going.

Data Studio

Merge, explore, and transform all your data here. With easy-to-understand reports, you’ll be able to see what’s going on with your site at a glance. There’s no need for codes or complex keys here, it’s just pure data.

Give the people on your team the knowledge they need to make good decisions. Share automatic dashboards that regularly update. With cool features like customisable logos, colours, and images, you can capture your team’s attention.

Optimize

Stand out to your website’s visitors and hold their attention. Run tests on your site and create tailor-made experiences for free, maximising your return by spending nothing but time.

Diagnose your site’s content and performance and learn what’s working and what’s not. These tests include A/B, redirect, and multivariate. When integrated with Google Analytics, you can quickly comprehend what your visitors like and how you can improve.

Take all of this a step further and create custom landing pages for your visitors, make them feel at home when they explore your site.

Surveys

Google Surveys empowers you with a speedy, low-cost way to glean insights into the motivations of your audience. Gather the strategic points you need to make more intelligent and swift decisions.

Tailor your surveys and get results in much less time than traditional and cumbersome research. With a survey creator and sharing abilities, everyone on your team can use surveys to understand your customers better.

With instant and easy graphs and charts, you can make sense of the survey data and implement the changes you need to straight away.

Tag Manager

This is quite a technical one, but important nonetheless. With Tag Manager, you can add and update your site’s tags for conversion tracking, site analytics, and more. There are plenty of methods to track activity across your channels, and the intuitive design of Tag Manager allows you to alter tags whenever you need to.

Did you learn something from this quick read? Would you like us to explore some of these digital tools in more detail? Tell us on InstagramTwitter, Facebook and LinkedIn or in the comments section below.

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