New perspectives on old ways The lines between brand and performance media are becoming increasingly blurred. Customer journeys involve various touchpoints. These touchpoints function as
It’s the year 2020 and Elon Musk has turned his attention away from the skies to something a little more terrestrial. Well, if you think
You spend time, energy and money on branding, content creation, social media, referral marketing, and SEO to attract customers to your site. Then there’s the
If you put all the effort into creating, setting up, running and marketing a podcast, you’ve succeeded in building an audience. Well done! If you’re
Born after 1996, Gen Z does not know a world without Google, Instagram, Facebook, or for that matter, the Internet. They’re natively familiar with everything
Have you heard of option paralysis? It’s what happens when you sit in front of your screen and don’t know which extensions to choose for
Shopping malls exist in the real world because they fulfil a need. There’s parking available, security while you shop and sometimes you can even have
What is CX or customer experience, and why is it so important for ecommerce businesses? CX simply stands for how your customer experiences your brand.
The UX/UI world is a balancing act between new ways to engage users while listening to their needs. It’s going beyond metrics to hone in
Let’s quickly distinguish between UI and UX. UI is the user interface where humans interact with products. UX is the emotional outcome users experience after
We’ve surfed the airwaves to find some of the best and most insightful ecommerce podcasts for you to listen to and follow.
Put yourself in your customer’s shoes. How often have you spent time selecting products carefully, loading them into your shopping cart, proceeding to the checkout
"*" indicates required fields
Solutions
Partners
Need help?