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How Fashion Rentals in the UK Are Challenging How We Think About Shopping

2021 08 17 fashion rentals2

5-minute read

The days are long gone when we didn’t think about where our clothes came from or who they were made by – every second, one garbage truck’s worth of clothes is wasted. Sustainable and ethical practices are becoming part of daily conversation and thereby, daily consideration. We’ve picked out three fashion rental ecommerce stores in the UK with prominent online presences that exemplify the urgent move towards a greener fashion future. As we all become more conscious and caring shoppers, look to these brands for inspiration.

Rotaro: Even Cinderella Borrowed Her Dress

Rent from your favourite designers

Rotaro makes it easy to look good (and stylish) all the time – even on a budget. With rentals starting from £9, it doesn’t cost an arm and a leg to try out a new look or finally get your hands on a dreamy Max Mara satin dress. Rotaro is committed to a circular and sustainable experience: by using a carbon-neutral delivery system, reusable packaging, and eco-friendly laundering, every step of the way is intentionally green-focused.

Hurr: Swap Clothes With Any Woman in the Country

Lend to and rent from a like-minded community

By opening their wardrobes to each other, the members of the Hurr community have access to thousands of garments from everyday women. Free to join, users pick and choose from hundreds of brands listed under member profiles (great colours, Hanna!). Renting still allows for the kick of wearing luxury items, but minus the guilt and massive expense of buying pieces for each new season.

COCOON: Sustainability in the Bag

From pouches to purses, rent the right bag for your arm

Running as a subscription service, COCOON offers the taste of a dream. Always wanted a vintage Chanel? Well, now you can have one – for a month at a time. COCOON makes luxurious and legendary designers accessible to women who would otherwise very rarely have the opportunity to sport items of such value. Ranging from £49-£99 a month, COCOON’s tiered membership offering strikes the right balance between exclusivity and aspiration that captures the heart of every fashion devotee.

Clearly, these brands are hitting the mark in the UK. Through intelligent, on-trend choices, people are becoming more sustainable and ethical when it comes to fashion. It’s stylish to care about the planet and look good while doing so.

Brands like the ones listed above are part of the reason that our Truevo team is so excited to be launching in the UK. By joining the growing chorus calling for change, innovation, and accountability in the fashion industry, we’re adding our voice to the call for a better world.

At the core of every business is a visionary, an entrepreneur who dares to dream of more.. Truevo offers a free payment solution in the UK. It integrates with the three major ecommerce platforms (WooCommerce, Magento and Prestashop) and offers an online portal with a detailed overview where you can manage your account, add and remove team members and change your PIN.

So if you own an ecommerce store that runs on one of the above platforms, we’re already a match made in heaven! As a team run by warm-blooded human beings and not bots and auto-responses, we have nothing but excitement and determination when it comes to rooting for your idea of success. We’re dynamic, knowledgeable, and hungry to see your business thrive. Take it from one of our customers, Wathek Alozdi of Boscombe News, who has this to say about us:

“I would recommend Truevo to anybody. In fact, I have done so twice already.”

Nice one, Wathek. To be as satisfied as him, stick with Truevo.

We’ll be covering all things ecommerce and payment-related for the next while on our blog, so be sure to follow us on our social media channels below to learn how to take your online store to the next level.

Did you learn something from this quick read? Would you like us to explore some of these digital tools in more detail? Tell us on social media: Facebook, Instagram, Twitter and LinkedIn.

P.S. Looking for a comprehensive payment solution that will get you paid anywhere, any time? Get Truevo. We can’t wait to connect with you.

Dirk Dijkstra
Dirk Dijkstra
Head of Marketing at Truevo Payments
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Disclaimer: This content has been written for informational purposes only. It should not be construed as legal or business advice.

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