Know who you are Transparency goes a long way on the Internet, where anybody can pretend to be anything. At some point, your petticoat shows
“Build it, and they will come,” Ray Kinsella said in the movie Field of Dreams. So I built an ecommerce store. With more than 26
Online B2C sales have exploded since the pandemic. It will grow exponentially as shoppers get used to the convenience and trust online shopping more, and
Our latest podcast features Linwoods Health Foods in Ireland. We discuss how finding a purpose can define your
Payments fail for many reasons. Customers might have entered the wrong card number. There might be too many purchasing attempts in too short a time.
You spend time, energy and money on branding, content creation, social media, referral marketing, and SEO to attract customers to your site. Then there’s the
Put yourself in your customer’s shoes. How often have you spent time selecting products carefully, loading them into your shopping cart, proceeding to the checkout
We look at retail and ecommerce trends for 2022 through the lens of an industry thought leader.
How people shop has changed forever with the emergence of online shopping. What is social commerce and how can you increase sales from it?
Selling products online has become quite the rage, to put it lightly. Choose what to sell, where to get it, and which markets to sell
We search high and low for ways to retain our customers instead of taking stock of the condition of our customer service first.
Simple principles keep customers coming back. To find out how it’s done, we got some first-hand experience from Irish small businesses.
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